Start With "Why?"

Why should I pursue Chinese tourist market?

  • China’s luxury outbound travel is growing a rate of at least 20% per year.

  • Within a decade, outbound travel from China will account for 10% of the global travel market, according to the China Outbound Travel Research Institute (COTRI).

  • China's luxury consumer market is growing at 20+% per year and already represents 12% of world demand for luxury goods.  At this rate, Goldman Sachs predicts that China will reach 29% share of all luxury goods sold worldwide by 2015 – and thus surpasses Japan as the world's top luxury consumer market.

  • China Brand Association recently said that 13% of Chinese, about 170 million people, regularly buy top-tier brands.

  • AC Nielsen: 15 million people in China earn at least $32,000 annual income;  McKinsey: upper middle class (definition is US$13,000-33,000 annual income) in 2009 is 24 million households (11% of total population);  More than 1 million Chinese owns assets with value over $1M.

"What" To Do?

  • Localize your products/services with a Chinese consumer market expert; sometimes you need to re-package it to suit the relevant consumer market;

  • Set up your Chinese website and start SEM and SEO in Chinese cyberspace and consumer networks;

  • Set up your local sales & marketing contact point;

  • Organize marketing & media campaign and let Chinese B2C consumers & B2B partners know about your products/services;

  • Develop local marketing & sales channels (road shows, FAM trips, join your local tourism board promotional events, etc.)

  • Receive Customers and their feedbacks from your local customer service support;

  • Improve & adjust your offerings and capacity

Who should you know?

  • Your tourism board in China
  • The network you belong to—check out their China presence/ contact point
  • Target medias (Print / TV / Online)
  • Target market channels
  • Chinese travel agencies relevant to your product offering and target market
  • Experts who can do it all for you, such as we at VariArts Marketing.

Where do you sell?

Highest average income cities in China (ranking changes every year): Shenzhen; Shanghai; Beijing; Dongguan; Zhuhai; Wenzhou; Guangzhou; Taizhou; Foshan; Ningbo; Zhongshan; Shaoxin; Hangzhou; Suzhou; Chengdu; Taiyuan.


Province/District
# ppl with CNY10M
(approx. USD 1.5 mln) in assets
100M (approx USD 15 mln)
1. Beijing
151,000
9,400
2. Guandong
145,000
8,200
3. Shanghai
122,000
7,300
4. Zhejiang
116,500
6,760
5. Jiangsu
62,600
4,300
6. Fujian
33,500
2,100
7. Shangdong
30,500
1,720
8. Liaoning
26,800
1,710
9. Sichuan
22,100
1,520
10. Henan
15,200
1.040

How do you proceed?

Contact VariArts Marketing

info@variarts-marketing.com

+86 10 8532 4808